At our Analytics & Tracking service, we go beyond installing a tag and calling it a day. We build a complete data infrastructure — one that tells you exactly where every user came from, what they did on your site, and whether they bought. No gaps. No guesswork. No “it might be working” conversations.
We start by diagnosing what’s broken in the current setup — missing events, duplicate tags, untracked revenue. Then we rebuild it from the ground up using Google Tag Manager, GA4, Meta Pixel, Conversions API, and Google Ads Conversion Tracking — all verified, all tested, all firing correctly before we hand it over.
Our expert team works closely with you to make sure every tracking decision connects back to a business decision. Whether it’s understanding which ad channel drives the most revenue, why users are dropping off at checkout, or how to recover tracking accuracy lost to iOS restrictions — we make sure the data tells you the full story.
Our primary goal was to give Amanot Foods complete visibility into their customer journey — from the first click on a paid ad all the way through to purchase — across every channel, every device, every platform. We approached this as a full-stack tracking problem, not just a GA4 install. Every tag, every trigger, every event was connected to a real business question.
Our process is designed to be simple, transparent, and airtight. We combine deep technical knowledge, precise implementation, and rigorous verification to deliver a tracking setup that not only fires correctly on day one — but stays accurate as the business grows.
We start by understanding what data you actually need to make decisions. We audit the existing setup, find what's broken, duplicate, or missing, and map out every funnel event before we write a single line of GTM configuration.
We build the tag architecture in GTM — web container first, server-side second. Every tag has a named trigger, every trigger has a tested condition. Nothing goes live without being verified in DebugView and Meta Test Events.
Before we hand over the account, we simulate the full purchase funnel — click, view, cart, checkout, buy — and confirm every tag fires correctly at every step. We verify data flows into GA4, Meta Ads Manager, and Google Ads simultaneously.
GTM is a tag management system that lets us deploy and update tracking tags on your website without touching the source code. It keeps tracking organized, fast, and easy to maintain as your marketing stack grows.
Since iOS 14, browsers block a significant portion of Meta Pixel data. The Conversions API sends purchase data directly from the server to Meta — bypassing browser restrictions. The result: Meta sees more of your actual buyers and optimizes your ads better.
One container handles client-side tracking (browser-based). The other handles server-side tracking (Conversions API, advanced GA4). Server-side tracking is more accurate, harder to block, and faster — but it requires a separate container setup.
Clarity records how users actually behave on your site — scroll depth, rage clicks, session replays, heatmaps. It answers the question GA4 can't: "Why are users dropping off at this step?" It's free and sits on top of your existing analytics stack.
We use GA4 DebugView, Meta Test Events Tool, and Google Ads Conversion Diagnostics to verify every single event in real time — before, during, and after launch. We don't guess; we confirm.
We audit first, plan second, build third, test last. Every project starts with a conversation about what decisions the data needs to support — then we build the tracking around those decisions, not the other way around.
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